New York Times Fashionさんのインスタグラム写真 - (New York Times FashionInstagram)「Mary Earps, the goalkeeper for England’s national team, was a star of the Women’s World Cup. So why couldn’t fans buy a replica of her Nike jersey?  Nike — which outfitted 13 of the 32 teams in the Women’s World Cup, including England — has tried to present itself as being ahead of the curve in terms of offering support to female athletes and emerging sports talent. Though the company, the world’s largest sportswear maker by sales, acknowledged fans’ interest in replica goalkeeper jerseys, it initially did not commit to making them.  That changed on Wednesday, after thousands of people had signed a petition requesting that replicas of the jerseys worn by Earps and other female goalkeepers be released, and after a motion addressing the issue was submitted in the British Parliament.  “Nike has secured limited quantities of goalkeeper jerseys for England, U.S., France and the Netherlands to be sold through the federation websites over the coming days, and we are also in conversations with our other federation partners,” a spokeswoman for Nike said in a statement emailed to The New York Times on Wednesday evening, referring to members of FIFA, soccer’s global governing body.  In the days before, Nike had faced an escalating backlash from soccer fans on the issue. (Replica goalkeeper jerseys were available for four of the men’s teams Nike sponsored in last year’s World Cup.) Many of the complaints centered on Earps, who received the Golden Glove, an award recognizing the top goalkeeper in the tournament.   So why wouldn’t Nike want to offer replica jerseys for popular goalkeepers? Tap the link in our bio to read the full story from @callieholtermann and @elizabethcpaton. Photo by Franck Fife/Agence France-Presse — Getty Images」8月25日 0時11分 - nytstyle

New York Times Fashionのインスタグラム(nytstyle) - 8月25日 00時11分


Mary Earps, the goalkeeper for England’s national team, was a star of the Women’s World Cup. So why couldn’t fans buy a replica of her Nike jersey?

Nike — which outfitted 13 of the 32 teams in the Women’s World Cup, including England — has tried to present itself as being ahead of the curve in terms of offering support to female athletes and emerging sports talent. Though the company, the world’s largest sportswear maker by sales, acknowledged fans’ interest in replica goalkeeper jerseys, it initially did not commit to making them.

That changed on Wednesday, after thousands of people had signed a petition requesting that replicas of the jerseys worn by Earps and other female goalkeepers be released, and after a motion addressing the issue was submitted in the British Parliament.

“Nike has secured limited quantities of goalkeeper jerseys for England, U.S., France and the Netherlands to be sold through the federation websites over the coming days, and we are also in conversations with our other federation partners,” a spokeswoman for Nike said in a statement emailed to The New York Times on Wednesday evening, referring to members of FIFA, soccer’s global governing body.

In the days before, Nike had faced an escalating backlash from soccer fans on the issue. (Replica goalkeeper jerseys were available for four of the men’s teams Nike sponsored in last year’s World Cup.) Many of the complaints centered on Earps, who received the Golden Glove, an award recognizing the top goalkeeper in the tournament.

So why wouldn’t Nike want to offer replica jerseys for popular goalkeepers? Tap the link in our bio to read the full story from @callieholtermann and @elizabethcpaton. Photo by Franck Fife/Agence France-Presse — Getty Images


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