ハンロのインスタグラム(hanro.official) - 7月29日 23時27分

‘Sense of home’ - it’s more of a feeling than a place. It stands for a sense of belonging and a sense of living.

With the Fall/Winter 2021 campaign, HANRO conveys an attitude towards life that the premium underwear brand has represented for over 135 years: Being wrapped up in a high-quality, fine garment made of natural materials, the reassurance of wearing durable, sustainable quality apparel, the attention to detail – in the craftsmanship, in the design, and in the finishing touches.

HANRO also has a close relationship to Switzerland, where the brand was founded, as well as to its current headquarters in Austria, where 80% of the fabrics are still produced today.

Closely connected to these two countries are the impressive mountain panorama and the untouched nature of the Alps. The new Fall/Winter 2021 collection, ‘Sense of Home’, is inspired by our origins, our contentment, and mindfulness for the environment and its resources.

Inspired by the beauty of nature and the power of color, the new collection conveys a feeling of luxury while stimulating the senses.

Soft, natural materials such as cotton, merino wool, silk, cashmere, velvet, and flannel meet the pink and red tones of fall. The dark green and blue hues can only be found in pristine nature, and exquisite gold tones evoke luxury.

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