Wall Street Journalのインスタグラム(wsj) - 4月24日 08時00分
Fashion designer Ed Mendoza has a straightforward goal for his budding brand: He just wants to make clothes for men that look like him.
“I want to make stuff that fits me, that I don’t feel like is out there as a plus-sized person,” said Mendoza, 30, a recent graduate of the prestigious graduate fashion-design program at London’s Central Saint Martins.
There, Mendoza noticed early that the coursework wasn’t exactly tailored to someone with his proportions. He recalled how the first pattern he received to design from was a single, compact size. Mendoza praised the school—and in particular his pattern-cutting tutor Mark Tarbard—for grasping that he wanted to offer a more inclusive range of sizes. Still, he remained his own best advocate in the atelier.
While women’s fashion labels like Christian Siriano and Ganni have made pointed attempts to be more size-inclusive, such strides are a rarity in the men’s luxury market. Most luxury brands offer their fine wool suits and intarsia sweaters in constrained sizes—restricting fuller-framed consumers to accessories and the occasional larger-size T-shirt.
“We want to buy fashion, we don’t want to just buy handbags or buy a belt,” Mendoza said, noting that while many brands taper their production off once the Xs start appearing on the size tag, he begins at a large and fabricates up to a 6XL. The prevailing idea, he said, is that high fashion is only for men of a certain size—but “the door needs to be kicked in.”
Read more at the link in our bio.
📷: @tung_walsh for @wsjphotos
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