マーケス・ブラウンリーさんのインスタグラム写真 - (マーケス・ブラウンリーInstagram)「The story behind my collaboration with Atoms for a sneaker: I think my favorite video I’ve ever made was when I got to interview Kobe Bryant (during his farewell tour season, in the basement of the Staples Center). I was obviously pretty awestruck, (it was my first interview ever) but I also came away from that super impressed with his approach to creating his own sneakers. He had an incredible amount of input into all of the details of his own signature shoe, and it showed. Turns out that’s pretty rare for a signature shoe athlete.  Fast forward a few years, and when Atoms approached me with their vision for a completely new sneaker, I was immediately intrigued. Now I won’t name names, but I’d actually gotten that pitch before, but it turned out to essentially be a chance to slap my name on something that was almost finished… not interested in that. But Atoms was completely game to start from scratch and create something completely new… I couldn’t say yes fast enough.  This was in 2020, and I was straight off to the drawing board, firing ideas at Atoms designers and experts, and figuring out what could work, what couldn’t, what would cost more, what would cost less, etc. It quickly grew into a deep collaboration between myself and the Atoms team. We shared a passion for design and innovation, and we knew that we could create something truly unique together.  So if you haven’t already, I encourage you to check out the result of the MKBHD x Atoms collaboration. It represents my best ideas as a product enthusiast, and a sneakerhead for a comfortable, versatile, daily wear shoe. It's only available for a limited time, and it's a chance to own something truly special. Thanks for your support, guys, and as always, stay tuned for more!  #WearYourKicks」4月26日 0時31分 - mkbhd

マーケス・ブラウンリーのインスタグラム(mkbhd) - 4月26日 00時31分


The story behind my collaboration with Atoms for a sneaker: I think my favorite video I’ve ever made was when I got to interview Kobe Bryant (during his farewell tour season, in the basement of the Staples Center). I was obviously pretty awestruck, (it was my first interview ever) but I also came away from that super impressed with his approach to creating his own sneakers. He had an incredible amount of input into all of the details of his own signature shoe, and it showed. Turns out that’s pretty rare for a signature shoe athlete.

Fast forward a few years, and when Atoms approached me with their vision for a completely new sneaker, I was immediately intrigued. Now I won’t name names, but I’d actually gotten that pitch before, but it turned out to essentially be a chance to slap my name on something that was almost finished… not interested in that. But Atoms was completely game to start from scratch and create something completely new… I couldn’t say yes fast enough.

This was in 2020, and I was straight off to the drawing board, firing ideas at Atoms designers and experts, and figuring out what could work, what couldn’t, what would cost more, what would cost less, etc. It quickly grew into a deep collaboration between myself and the Atoms team. We shared a passion for design and innovation, and we knew that we could create something truly unique together.

So if you haven’t already, I encourage you to check out the result of the MKBHD x Atoms collaboration. It represents my best ideas as a product enthusiast, and a sneakerhead for a comfortable, versatile, daily wear shoe. It's only available for a limited time, and it's a chance to own something truly special. Thanks for your support, guys, and as always, stay tuned for more!

#WearYourKicks


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