P&G（Procter & Gamble）のインスタグラム(proctergamble) - 5月12日 20時34分

A NICU nurse developing Pampers Preemie Swaddlers unexpectedly delivers her baby early.

“It never occurred to me throughout my pregnancy that my son could potentially wear the product that I was working on,” said Amy Wiford.

Wiford was admitted to the hospital in pre-term labor. That same day, she delivered her son, Theo, at 28 weeks.

Her introduction to motherhood was a 99-day stay in the NICU. Wiford was having a new experience on the other side of the isolette, no longer as a nurse.

Wiford says one of the most normalizing things she could do for her son was change his diaper thanks to @PampersUS Preemie Swaddlers and #PGInnovation.

To read Wiford’s story and more about how her experience shaped the development of Pampers products, click the link in our bio.

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