HYPEBEASTのインスタグラム(hypebeast) - 5月25日 23時30分

@hypebeaststyle: As the world collectively makes its way back to a new sense of normalcy post-pandemic, the fashion industry is finding its footing in Asian markets. In particular, many high fashion Western brands have found themselves infatuated by the ever-growing trends coming out of South Korean pop culture, leading luxury brands flocking to the country’s capital. ⁠
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With the rising interest in the market, it begs the question of why luxury brands are so intent on having a presence in South Korea. Hypebeast takes a closer look into the global popularity of South Korea’s exports in pop culture, entertainment, and more. Swipe to take a closer look and head to the link in bio for the full feature.⁠
Photo: Getty Images/Courtesy of the brands

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