CNNのインスタグラム(cnn) - 6月29日 06時03分

With a vibrant purple hue, a meme-able mascot and limited window of availability, McDonald’s had all the ingredients to turn its Grimace milkshake into a viral sensation.

What the company likely did not intend was for the shake’s success to come from TikTok users playing dead.

Since the debut of the Grimace shake earlier this month, TikTok users have been excitedly ordering the shake, released in honor of McDonald’s character Grimace’s “birthday,” and then pretending to die on camera after consuming the purple beverage. They often dump the shake over their convulsing bodies, apparently signaling that Grimace, the bumbling bestie of Ronald McDonald, killed them.

McDonald’s still isn’t certain exactly what Grimace is, though. In 2014, the company’s corporate Twitter account told a fan that, per the character’s lore, “he is the embodiment of a milkshake or a taste bud.”

The ambiguity surrounding Grimace, as well as his villainous past, seem to have made him a suitable template for meme-making.

Read more about the Grimace shake at the link in bio.

📷: McDonald's

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