Levi’sさんのインスタグラム写真 - (Levi’sInstagram)「These Highsnobiety-exclusive jeans celebrate 150 years of Levi's 501®  Without the Levi's 501®, the history of denim (and fashion as a whole) would look a lot different.  The model was the first-ever pair of contemporary blue jeans, launched after founders of the brand, Levi Strauss and Jacob Davis, received patent number 139,121 in May 1873. And to celebrate the 150-year anniversary of that occasion, we've created our own version of the jeans.  On the back of each pair, a QR code can be found on a woven patch below the left back pocket. Explaining his personal affinity with 501® jeans and its history in Highsnobiety's hometown of Berlin, a scan of this QR code presents our very own Vice President of Creative & Buying: Herbert Hofmann.   The Levi's 501® will be available on the @highsnobietyshop on Wednesday, 12th July.」7月10日 22時00分 - levis

Levi’sのインスタグラム(levis) - 7月10日 22時00分


These Highsnobiety-exclusive jeans celebrate 150 years of Levi's 501®

Without the Levi's 501®, the history of denim (and fashion as a whole) would look a lot different.

The model was the first-ever pair of contemporary blue jeans, launched after founders of the brand, Levi Strauss and Jacob Davis, received patent number 139,121 in May 1873. And to celebrate the 150-year anniversary of that occasion, we've created our own version of the jeans.

On the back of each pair, a QR code can be found on a woven patch below the left back pocket. Explaining his personal affinity with 501® jeans and its history in Highsnobiety's hometown of Berlin, a scan of this QR code presents our very own Vice President of Creative & Buying: Herbert Hofmann.

The Levi's 501® will be available on the @highsnobietyshop on Wednesday, 12th July.


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