Wall Street Journalさんのインスタグラム写真 - (Wall Street JournalInstagram)「Grimace, the fuzzy, purple McDonald’s mascot, turned 52 years old on June 12. The fast-food company has spun this non-milestone birthday into its biggest celebration of the year, and in turn made Grimace one of summer’s biggest social-media stars.⁠ ⁠ TikTok is teeming with viral videos where customers try the Grimace Milkshake, a berry-flavored beverage concocted by McDonald’s as part of a special Grimace Meal. But there’s a twist: Young people are pretending to die in violent and strange ways at the hands of the drink—a play on Grimace’s villainous origin story.⁠ ⁠ The company had been going for nostalgia with the campaign, according to Jennifer “JJ” Healan, vice president of marketing, brand, content and culture for McDonald’s in the U.S. “Our fans truly brought their version of Grimace’s birthday through the lens of the shake in really unexpected and fun ways, and so we’re here for it,” she said.⁠ ⁠ Since the “Grimace’s Birthday” campaign was launched last month, videos with the hashtag #grimaceshake have been viewed more than 1.7 billion times, according to TikTok. Posts labeled with the hashtag #grimace have been viewed 1.9 billion times.⁠ ⁠ Bolstered by the company’s own Grimace-related marketing—bus stop and television ads, as well as birthday messages on all its packaging—demand for the Grimace Meal, which includes 10 chicken nuggets or a Big Mac with fries and a purple shake, surged. Since its launch June 12, millions of Grimace Shakes have been sold, according to the company.⁠ ⁠ Though the Grimace Meal campaign is officially over, customers may still be able to get their hands on the purple berry-flavored shake until supplies run out.⁠ ⁠ Read more at the link in our bio.⁠ ⁠ Photo Illustration: @plastic.palmtree for @wsjmag⁠ Photos: Getty Images/McDonald’s」7月16日 0時03分