Harper's BAZAARのインスタグラム(harpersbazaarus) - 7月31日 02時05分

The fragrance industry is shrouded in mystery. Do you know the perfumer of your signature scent? Do you know the *actual* notes? The specific concentration of vanilla? Fragrance formulas have been kept under lock and key for years, treated less like ingredient lists and more like industry secrets. And for years, this handshake agreement to sworn secrecy was enough to keep iconic perfumes from being knocked off. But those days are long gone.

The fragrance industry is in its dupe era as new technologies now make analyzing—and duplicating—fragrances far easier than ever before. But it’s naive to think that the wave of radical transparency that came for cosmetics first, and then skincare, is going to pass right over perfumes. Writer Jane Daly (@dalybeauty) explores why at the link in bio.

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