The New Yorkerのインスタグラム(newyorkermag) - 8月7日 06時45分

Somewhere in the mountainous region of northern Sichuan, a young woman harvests soybeans alone in a field. Working industriously yet serenely, she later boils bean pulp in a wood-fired wok, curdles it with salt, and presses it into a large block of tofu. This is not an outtake from some period drama, however, but the opening scene of a short online video starring Li Ziqi, a 33-year-old Sichuanese influencer and the proprietor of what Guinness World Records has dubbed the most popular Chinese-language channel on YouTube.

Famous for her use of traditional methods to farm, cook, craft, or build, Li’s œuvre is marked by her depth of skill and ingenuity. Her videos “offer the viewer an opportunity to reside, if only for a moment, in an idyllic otherworld,” Oscar Schwartz writes. Meanwhile, almost all of the biographical information about Li comes from her own social-media posts or from state-affiliated media. When she suddenly stopped posting, in July of 2021, viewers were left wondering who she really was, and what happened behind the scenes. Tap the link in our bio to read the full story of the rural influencer, and the commercial forces that threatened her idyllic life. Illustration by @leawoo_illustration.

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