New York Times Fashionさんのインスタグラム写真 - (New York Times FashionInstagram)「Inside Elorea, a sleek new Korean perfumery in Manhattan’s NoLIta neighborhood, you will find paintings and pottery by Korean and Korean American artists, a cafe offering a chocolate and perfume pairing and shop attendants dressed entirely in black, eager to explain the brand’s gender-neutral fragrance collections. Korean beauty, or K-beauty, is just one stream in the surging “hallyu,” or Korean wave, sweeping over the world through K-dramas, K-pop and Korean technology. Wonny Lee and his wife, Su min Park, founded @elorea as an online perfumery business last year. More than just a perfume store, they hope that Elorea will provide an evolving, multisensory space to showcase and celebrate Korean culture. The couple have intentionally incorporated the work of other Koreans and Korean Americans in their store. “We didn’t want to just slap, like, ‘K’ in front of it because we’re Korean founders,” Lee said. Read more about Elorea at the link in bio. Photo by @Hiroko.Masuike」9月2日 2時01分