TIME Magazineのインスタグラム(time) - 10月1日 22時31分

Sara Reardon, a physical therapist who specializes in pelvic-floor therapy, started her Instagram account, @the.vagina.whisperer, in 2017, but her friends had been casually calling her the “vagina whisperer” for years. When they started getting pregnant, giving birth, and encountering common problems like leaking urine, Reardon offered them therapeutic solutions. “Pregnant friends would ask me about perineal massage or what’s the best belly support, and I thought, ‘I’m writing this email over and over again, let me just put it on Instagram,’” she says.

Now she has half a million followers and has made it her mission to alert women to proactive solutions that they can start implementing even during pregnancy.

She rarely uses obscure medical terminology and tries to infuse humor into her posts, whether they involve her squatting over a toilet making exaggeratedly strained faces to demonstrate what not to do or showing off kitschy knitted vulvas she ordered online. She shimmies to the latest viral pop song while explaining how to properly wash a vulva (with just water!). Her Instagram page contains a lot of basic information that can be revelatory: Busy women, she says, often rush and push to pee, unwittingly damaging their pelvic floor.

At the link in bio learn how Reardon built her brand, and what she plans to focus on in the future.

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