TIME Magazineのインスタグラム(time) - 10月6日 20時02分

“Everything about us is designed and built to go forward,” says Deion Sanders. “I’ve never been a rock, an idle person. I’ve always been a mover and a shaker, a wave maker and a go-getter.”

And since arriving as head coach at Colorado in December, Coach Prime is already changing football as we know it.

Colorado’s game against Oregon, a 42-6 blowout victory for the Ducks, drew 10.03 million viewers, making it one of the most-watched college-football games of the year. The school’s online team-store merchandise sales are up 892% year-to-date over 2022, and chancellor Philip DiStefano says out-of-state applications have climbed 40%.

At the link in bio, learn how Sanders is changing football forever.

Photograph by Joshua Kissi (@joshuakissi) for TIME

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