The New Yorkerのインスタグラム(newyorkermag) - 11月21日 09時05分

The American Girl doll was invented in the 1980s by a former grade-school teacher and news anchor in her mid-40s named Pleasant Rowland. Each of the original three dolls—the well-to-do orphan Samantha Parkington, the Swedish immigrant Kirsten Larson, and the bespectacled Midwesterner Molly McIntire—came with a set of books about their lives, in which we meet them as nine-year-olds and follow them in the course of about one year during a significant point in American history. From the beginning, Rowland’s invention wasn’t just a doll—by the 1990s and 2000s, American Girl was the dominant life-style brand for girls. There were cookbooks, theatre kits, paper dolls, D.I.Y. craft kits, a clothing line, pen-pal opportunities, and more.

Now, gatherings of people in their 30s are common at American Girl Cafés; there is more than one American Girl recap podcast and a host of American Girl history meme accounts. At the link in our bio, read more about how American Girl’s first target audience, now adult millennials, still form a key part of the brand’s fan base. Illustration by @bysunnywu.

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