New York Times Fashionさんのインスタグラム写真 - (New York Times FashionInstagram)「There are parts of @jcrew’s 40-year history that the brand would prefer to forget: the long creative malaise of the later 2010s, when its quality slid and its debt mounted; the departure, in 2017, of the creative director and president Jenna Lyons, whom most consumers thought of as the brand’s human embodiment, and the ensuing identity crisis; the brush with death when J. Crew became the first major American retailer to file for Covid-era bankruptcy. Many assumed that J. Crew’s bankruptcy filing, in 2020, would spell the end of the American retailer. It turned out to be a Hail Mary. Six months after filing for bankruptcy, its revolving-door chief executive slot was filled by Libby Wadle, a longtime J. Crew and Madewell veteran. With the help of a pair of shiny recruits — the designer @olympiamarie, who worked at J. Crew from 2010 to 2017, and Brendon Babenzien, who led Supreme, the skate shop turned fashion force — Wadle has stanched any obvious bleeding. The new crew are hoping for a renaissance by reining in past excesses and giving the existing codes a loving tweak. Wadle describes the approach as celebratory and cozy, nostalgic yet current — without being too “forward,” a mistake that burned J. Crew in the past. Will these tactics breathe new life into the classic brand? Tap the link in our bio to read more from @maggiebullock about the creative forces behind J. Crew's optimistic path forward. Photo by @amirbangs」11月29日 6時08分