キム・スヒョンのインスタグラム(kshyun216) - 4月11日 08時28分

A number of singers interested in joining the “Producer” OST because of the “Kim Soo Hyun effect”
translated by Pechumori
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The hero of the drama is Kim Soo Hyun!
The “Kim Soo Hyun” effect has exercised a mighty influence in the music industry. A year after his appearance in the drama “You who came from the stars”, Hallyu star Kim Soo Hyun not only stirred the broadcasting industry with the news of his comeback project, the KBS2 variety drama “Producer” but the music industry as well, as a battle to join the “Producer” OST has unfolded.
A number of singers have indicated their interest in participating in the OST of the “Producer” in the expectation of being able to obtain an opportunity to enter the Chinese market.
In fact, when Kim Soo Hyun became a hit in China after appearing in the drama “You who came from the stars”, Lynn, the singer of the drama’s OST “My Destiny”, who before was close to being an unknown singer in China, suddenly emerged as the most popular singer there. In March last year, she was able to attend a large music awards ceremony “QQ Music Awards” which was broadcasted live throughout China via the CCTV and received Chinese speaking promotional offers too.
Various artists learned the formula through Lynn, “Kim Soo Hyun drama = big success in China” ending up with their eyes set on the “Producer” OST.
The list of singers who will participate in the “Producer” OST has been pouring already. Aside from Baek Ji Young and Kim Bum Soo, the names of the ballad singer Ali who boasts of outstanding singing skills as well as leading singers in Korea were mentioned.
An organizer said “Whether the nominated singers will participate or not is still not definite because the recording is not yet in progress. Many talented singers are scheduled to participate in the OST, including IU who will be appearing in the drama. If ever, this could be known as the best OST more likely to be created” he said.
According to the production company behind the “Producer” OST, the competition is fierce as some singers present a revenue sharing condition to them because of the “Kim Soo Hyun effect”.

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