The New Yorkerのインスタグラム(newyorkermag) - 7月2日 23時20分

After Margot Robbie partnered with Mattel for a Barbie movie, she approached Greta Gerwig about writing the script. The project wasn’t an obvious fit for someone whose screenplays included the subtle dramas “Lady Bird” and “Frances Ha,” and Gerwig wavered for more than a year before signing on to write and direct. “Is it a *great* thing that our great creative actors and filmmakers live in a world where you can only take giant swings around consumer content and mass-produced products?” the agent who represents Greta Gerwig and Noah Baumbach said. “I don’t know. But it is the business. So, if that’s what people will consume, then let’s make it more interesting, more complicated.”

I.P.-based filmmaking has become so commonplace that Gerwig was caught off guard by complaints that she’d sold out. Adapting Barbie felt as natural as adapting “Little Women,” she said. At the link in our bio, read about “Barbie” ’s origin story and what Mattel is ginning up next—from Hot Wheels to UNO. Photograph courtesy of Warner Bros. Pictures.

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