ニューヨーク・タイムズさんのインスタグラム写真 - (ニューヨーク・タイムズInstagram)「To her mother in South Korea, SuJin Kim is a failure: She’s over 30, single and not working for a big Korean corporation. But to her millions of followers in Latin America, she has become a superstar and a relatable friend. In Mexico, where she lives, she’s known as “Chinguamiga,” her online nickname, a mash-up of the words for friend in Korean and Spanish. Her success has been propelled not just by her ingenuity and charisma, but also by a wave of South Korean popular culture that has swept the world. In her homeland, Kim, 32, struggled with the grind of a hypercompetitive society where success is defined narrowly and young women face diminishing labor prospects, grueling work schedules, sexism and restrictive beauty standards. In Mexico, the growing interest in all things Korean has made her a social-media sensation with more than 24 million followers on TikTok and over eight million subscribers to YouTube, allowing her to gain popularity, financial stability and a romantic partner — all on her own terms. A sort of teacher of comparative pop culture, Kim offers lessons on popular Korean soap operas, lyrics, fashion standards, traditions and social norms. She once worked as a waitress in Mexico for a day and posted about her confusion with tips. She showed followers how Korean students crammed for exams. Tap the link in our bio to read the full profile of @chinguamiga. Photo by @mariancaa」7月26日 7時47分