New York Times Fashionさんのインスタグラム写真 - (New York Times FashionInstagram)「On “tradio” programs (a portmanteau of “trade” and “radio”), people buy, sell and swap items or services — and, through such offers and transactions, give small glimpses of their lives.  The programs play on radio stations in much of rural America. Those who tune in may hear a host bantering with a caller who is trying to trade a few bales of hay for a wheelchair lift, or perhaps a burial plot for a cat.  In the age of sites like Facebook Marketplace and Craigslist, tradio adds an incredibly personal touch to the give-and-take of goods and services that’s both a throwback to the days of bartering and a cementing of community ties.  Many tradios have been around for decades, with some dating to the 1930s. The success of these programs is tied to a few factors, including charismatic hosts that listeners can run into at the local grocery store and the eternal pull of hearing your neighbors (and being heard) on the radio.  “There are a lot of characters who call in on the show. You get a mental picture of what they look like, and you form opinions about aspects of the people,” said Mike Henderson, 69, is a longtime tradio listener. “It’s a human interest show, really.”  Tap the link in our bio for more on community ties of tradio. Photos by @stacykranitz」8月4日 5時30分 - nytstyle

New York Times Fashionのインスタグラム(nytstyle) - 8月4日 05時30分


On “tradio” programs (a portmanteau of “trade” and “radio”), people buy, sell and swap items or services — and, through such offers and transactions, give small glimpses of their lives.

The programs play on radio stations in much of rural America. Those who tune in may hear a host bantering with a caller who is trying to trade a few bales of hay for a wheelchair lift, or perhaps a burial plot for a cat.

In the age of sites like Facebook Marketplace and Craigslist, tradio adds an incredibly personal touch to the give-and-take of goods and services that’s both a throwback to the days of bartering and a cementing of community ties.

Many tradios have been around for decades, with some dating to the 1930s. The success of these programs is tied to a few factors, including charismatic hosts that listeners can run into at the local grocery store and the eternal pull of hearing your neighbors (and being heard) on the radio.

“There are a lot of characters who call in on the show. You get a mental picture of what they look like, and you form opinions about aspects of the people,” said Mike Henderson, 69, is a longtime tradio listener. “It’s a human interest show, really.”

Tap the link in our bio for more on community ties of tradio. Photos by @stacykranitz


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