New York Times Fashionのインスタグラム(nytstyle) - 8月5日 04時05分

Taylor Sade, the designer behind the brand Vertigo, said she had never strung a bead before starting the company in 2021. Now, her chokers, pendants and belts are draping the necks and waists of many young women this summer.

The brand sells a collection of accessories made of oversize beads that look as if they were plucked from the sand. They are often dark-hued but also glint in brighter colors, and they’ve shown up on many bikini-clad beachgoers — an embodiment of a self-assurance often associated with a “Hot Girl Summer.”

For the first six months, Sade sourced materials from Phoenix, where she is from and where her family lives. No pieces look exactly the same, because each stone, bead and jewel varies in color and shape. Each piece’s one-of-a-kind quality helped land Vertigo in Sports Illustrated, a Victoria’s Secret ad and a Frankies Bikini billboard in SoHo.

Sade attributes the brand’s success to her attention to detail. “I have people directly messaging me, ‘This is the most beautiful package I’ve ever received,’” she said. “And it literally sounds like a joke, but it’s because I spent five minutes wrapping your suede cord into a bow!”

Tap the link in our bio to read more about the bohemian appeal of @vertigo_nyc. Photos by @amirbangs

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