New York Times Fashionのインスタグラム(nytstyle) - 9月7日 23時30分

With his new post at Helmut Lang, can Peter Do bring the cool minimalism of the 1990s back to American fashion?

Do arrived at the company in May, fresh-faced at 32 and ready to revive the brand as its creative director. He wants to reintroduce @ヘルムート ラング, once considered among the coolest, cleverest, most modern labels in fashion, and not just “for the sake of doing it,” he said. “Even when I’m not at the brand anymore, I hope I built a strong enough foundation that it goes on.”

After Lang left the company in 2005, and despite efforts by its new owners and several new designers, the brand never recaptured its Y2K-era relevance. Do is now feeling the pressure to deliver. He will introduce his first Helmut Lang collection on Friday, and it is the most anticipated show of New York Fashion Week. Although if any young designer can revive the label, it’s him — or so the thinking goes.

Tap the link in our bio to read the full profile with @doxpeter and to learn about what he has in store for Helmut Lang. Photo by @eriktanner

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