Wall Street Journalのインスタグラム(wsj) - 7月23日 09時00分

In a remote part of West Texas sits a tiny Buc-ee’s that doesn’t sell anything.⁠
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The real Buc-ee’s, the Texas-based rest-stop chain with 40 locations and a cult following, says it has nothing to do with it. ⁠
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It is the work of an anonymous artist, who put the Buc-ee’s name and its cartoon beaver on an empty shack in the middle of the desert last month. It sits along U.S. Highway 90, about halfway between Sanderson and Marathon, two towns where about 1,000 people live in total. ⁠
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The mini Buc-ee’s looks more like an outhouse than the real deal. The actual stores are a rest-stop mecca, with aisles of snacks, rows of gas pumps and what the company says are the world’s cleanest bathrooms. Nothing Buc-ee’s does is small. The company says it built the world’s largest convenience store in New Braunfels, Texas, the world’s longest car wash in Katy, Texas, and the world’s largest gas station in Sevierville, Tenn. ⁠
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The baby Buc-ee’s first appeared last year. The sign lasted three days before it was taken down from the one-story structure by ranchers who were afraid visitors would knock down a nearby fence and let their cows free. ⁠
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Keirstin Pratt, an artist who runs the Instagram account @visitsandersontexas to promote Sanderson, said it was a community effort to bring the Buc-ee’s back. “I think having this little Buc-ee’s is just one of the reasons that it’ll get people back to our town,” she said.⁠
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The area has had its share of attention-grabbing projects riffing on famous stores. A fake Prada shop—an art installation by Elmgreen & Dragset, filled with shoes and bags from the Italian luxury brand that can’t be bought—attracts crowds and influencers traveling to Marfa, Texas, about 110 miles west of Sanderson on U.S. Highway 90. A miniature Target popped up three years ago in Marathon and then disappeared.⁠
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Read more at the link in our bio.⁠
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Photo: Sarah M. Vasquez

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