Wall Street Journalさんのインスタグラム写真 - (Wall Street JournalInstagram)「You get lost driving to a party and there is a chance someone will ask, “Why, did you use Apple Maps?”⁠ ⁠ After its 2012 launch, Apple’s road-atlas app quickly routed itself into hot-mess territory. Grand Cayman lacked roads. New York’s Manhattan Bridge looked like a roller coaster. Officials in Australia warned that some of its navigation flaws were “potentially life threatening.”⁠ ⁠ Apple CEO Tim Cook issued a rare apology to customers and fired his head of software. The company then spent years trying to fix the service. ⁠ ⁠ Now, according to customers and user-experience analysts, it has. Some users are finding reasons to switch to Apple Maps, including its clear public transit directions and its visually appealing design.⁠ ⁠ While Apple might not need the app to sell any more iPhones, the company’s lofty ambitions with cars and augmented-reality headsets depend on maps people actually like using.⁠ ⁠ Apple Maps comes preinstalled on all iPhones, but the overwhelming majority of iPhones in the U.S. have Google Maps downloaded as an alternative, according to Canalys. To get people to open Apple Maps, Apple had to adopt features that were already popular in Google Maps, such as a street-view feature.⁠ ⁠ The biggest competitive advantage Apple Maps has over Google is its deeper integration in the iPhone. Any iOS service that requires directions—from finding restaurants in Yelp to locating AirTags in Find My—uses Apple Maps. Users can’t change that.⁠ ⁠ Read more at the link in our bio. ⁠ ⁠ 🎨: @rsm.png/The Wall Street Journal, Apple」7月24日 0時00分