Eater LAさんのインスタグラム写真 - (Eater LAInstagram)「“This is my fourth oven,” says Derek Bracho, the owner and bread baker behind Focaccia Boi (@focacciaboi), one of Orange County’s hottest underground spots. Standing in the kitchen of his Anaheim home, where he’s run the Instagram pop-up for the past four years, it’s easy to see why Bracho is averaging one new oven every year. Bread has completely taken over his personal, culinary workspace.   “I had regulars that would buy the bread and then turn that bread into pizza, so I thought, ‘Why not?’” he says. After months of selling focaccia as a standalone product, Bracho jumped into offering pizzas as well.  Most of the time his limited-inventory, preorder drops sell out fast, in well under an hour, creating a frenzy of fans signing up for a single taste. The online ordering system that Bracho set up exclusively through Instagram is divided into about 20- to 30-minute time slots for pickup outside his house in Anaheim, allowing him to turn out dozens of pizzas on schedule to customers. Prep, bake, box, hand to customer, repeat.  To read about the hottest pizza pickup spot in Orange County, click on the link in bio. Report by Sean Vukan (@seaneatsanddrinks).」10月13日 5時10分 - eater_la

Eater LAのインスタグラム(eater_la) - 10月13日 05時10分


“This is my fourth oven,” says Derek Bracho, the owner and bread baker behind Focaccia Boi (@focacciaboi), one of Orange County’s hottest underground spots. Standing in the kitchen of his Anaheim home, where he’s run the Instagram pop-up for the past four years, it’s easy to see why Bracho is averaging one new oven every year. Bread has completely taken over his personal, culinary workspace.

“I had regulars that would buy the bread and then turn that bread into pizza, so I thought, ‘Why not?’” he says. After months of selling focaccia as a standalone product, Bracho jumped into offering pizzas as well.

Most of the time his limited-inventory, preorder drops sell out fast, in well under an hour, creating a frenzy of fans signing up for a single taste. The online ordering system that Bracho set up exclusively through Instagram is divided into about 20- to 30-minute time slots for pickup outside his house in Anaheim, allowing him to turn out dozens of pizzas on schedule to customers. Prep, bake, box, hand to customer, repeat.

To read about the hottest pizza pickup spot in Orange County, click on the link in bio. Report by Sean Vukan (@seaneatsanddrinks).


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