テート・ギャラリーさんのインスタグラム写真 - (テート・ギャラリーInstagram)「Wish you were here. 🏖️ 🍹 These are just a few of the nineteen colour photographs in Tate’s collection from a larger series of images which were produced by the postcard company John Hinde Ltd documenting the British holiday camps run by the Butlin’s company. The Hinde company’s postcards were the product of meticulous planned photoshoots, with careful staging and alteration both at the point of shooting and in post-production. Hinde company photographer Elmar Ludwig described how, ‘we always tried to make more out of a scene. There was never an easy picture.’ The Butlin’s project was among the most challenging commissions undertaken by John Hinde Ltd. Shot with large format cameras, and lit like a film set, the production of these photographs was a significant undertaking, with photographers working on one particular image for the entire day. Hinde had his images printed in Italy, where colour printing was more advanced and could satisfy the colour saturation he desired. He would personally review and make amendments to the work carried out by the photographers he employed. Photographer Edmund Nagele recalled, ‘telephone poles cars and tv aerials were marked down for magic removal. Bland skies were simply replaced by a short scribble “new sky”.’ This attention to detail and level of alteration set Hinde’s work apart from other postcard photographers of the time. Hinde wished his postcards to correspond more closely to the image of a place that tourists might carry away in their memory. 🏖️ Butlin’s Bognor Regis, The Boating Lake, c.1970, printed 2002 💃 Butlin’s Bognor Regis, The Regency Ballroom, c.1970, printed 2002 🛝 Butlin’s Ayr, A Corner of the Children’s Playroom, c.1970, printed 2002 🛋️ Butlin’s Ayr, A Quiet Lounge, c.1970, printed 2002 🍹 Butlin’s Skegness, The Beachcomber Bar, c.1970, printed 2002 📸 Butlin’s Pwllheli, Old Tyme Ballroom, c.1970, printed 2002 🏊 Butlin’s Mosney, Coffee Lounge Adjoining Indoor Heated Pool, c.1970, printed 2002 🕹️ Butlin’s Barry Island, The Main Arcade, c.1970, printed 2002」11月18日 18時25分